Privacy Policy

At Fly Fish Food Store, we approach your privacy with the same precision, care, and respect that we apply to hand-selecting premium chenille, marabou, and fly-tying tools. Serving a global community of dedicated anglers and fly tyers, we are committed to protecting the personal information you entrust to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website flyfisfood-shop.com or make a purchase from our store.

We believe in transparency and clarity, ensuring that your experience—from browsing our materials to securing your payment—is seamless, secure, and focused on what truly matters: your craft and your time on the water.

1. Information We Collect

To provide you with a tailored and efficient service, we collect information that you provide directly and through automated technologies:

Information You Provide:

• Identity & Contact Data: Name, email address, shipping/billing address, and phone number when you create an account, place an order, or contact our support team.
• Transaction & Payment Data: Payment method details (e.g., card type, last four digits), order history, and items purchased. Please note: We do not store full credit card numbers. All payment processing is handled by our secure, PCI-compliant partners.
• Account & Preference Data: Login credentials, saved shipping addresses, wish lists, and communication preferences for anglers who create an account for faster future adventures.
• Communication Data: Records of your correspondence with us via email (e.g., [email protected]).

Information Collected Automatically:

• Technical & Browsing Data: Internet protocol (IP) address, browser type, device information, time zone, and how you interact with our website (pages viewed, products browsed).
• Cookie Data: Small data files stored on your device to enhance site functionality, analyze trends, and personalize your experience. See Section 6 for more details.

2. How We Use Your Information

We use your data with the precision of a master fly tier, solely for purposes that enhance your experience and fulfill our commitments to you:

• To Process & Fulfill Your Orders: To manage payment, shipping (from our headquarters at 3370 Glory Road, Nashville), and returns—ensuring your tying materials and gear reach you promptly and accurately.
• To Communicate With You: To send order confirmations, shipping updates, and respond to your inquiries. With your consent, we may share news about new products (like exclusive feathers or tools) relevant to your craft.
• To Improve Our Store & Services: To analyze website performance, troubleshoot issues, and develop new features that serve the global angling community better.
• To Ensure Security & Prevent Fraud: To monitor for fraudulent transactions and protect the integrity of our payment systems, applying the same vigilance we use in securing your financial data.
• To Comply With Legal Obligations: As required by applicable laws and regulations.

3. Sharing and Disclosure of Information

We treat your personal data like a prized fly pattern—with confidentiality and respect. We do not sell your personal information. We only share it under these specific circumstances:

• Service Providers: We partner with trusted third parties who perform essential services on our behalf, such as payment processing (Visa, MasterCard, JCB, PayPal), order fulfillment, shipping carriers, and IT support. These partners are contractually bound to protect your data and use it only for the services we request.
• Legal Compliance & Protection: We may disclose information if required by law, to protect our rights, or to ensure the safety of our customers and the public.
• Business Transfers: In the event of a merger, sale, or transfer of assets, your information may be transferred as part of that transaction, with notice provided to you.

4. Data Storage and Security

Your trust is paramount. We implement robust security measures designed to protect your information from unauthorized access, alteration, or destruction.

• Encryption: All transactions are protected with industry-standard SSL/TLS encryption, ensuring your payment details are transmitted securely—just as reliably as your vise holds a hook.
• Secure Storage: Data is stored on secure servers with limited access. We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.
• Global Operations: As we serve anglers worldwide, your data may be processed and stored in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place for such international data transfers.

5. Your Rights and Choices

You have control over your personal information, consistent with applicable privacy laws (such as GDPR for European customers). You may have the right to:

• Access & Correction: Request access to or correction of the personal data we hold about you.
• Deletion: Request deletion of your personal data, subject to certain legal exceptions.
• Opt-Out: Unsubscribe from marketing communications at any time by using the link in our emails or contacting us directly.
• Account Management: Update your account information and preferences by logging into your account on our website.

To exercise these rights, please contact us at [email protected]. We will respond to your request in a timely manner, treating it with the same priority as a custom order for specialty tube fly materials.

6. Cookies and Tracking Technologies

Like carefully selected tying materials, cookies help us build a better experience for you.

• What We Use: We use cookies and similar technologies to remember your preferences, analyze site traffic, and understand how our global community of anglers uses our site.
• Your Control: Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, but please note that some features of our website (like your shopping cart) may not function properly as a result.
• Third-Party Analytics: We may use analytics services to help us understand website usage. These providers may use cookies to collect information about your online activities across websites.

7. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this page occasionally to stay informed.